One of the challenges involved in conducting an effective market research study is locating a random sample of respondents for your survey. When you need to test advertising effectiveness, conduct brand comparison research or evaluate website usability, online survey panels are a helpful tool in developing stronger business cases with the right data.

Customer satisfaction is tied directly to profitability. If your customers are happy they tend to be loyal. If they’re loyal they not only buy more, they refer other customers. We have a number of customer satisfaction survey templates to get you up and running in minutes.

A study by staffing service Accountemps asked senior executives about strategies for boosting low employee morale. Better communication was cited by 48% of the executives as the best solution for low morale.

We are all only a few mouse clicks away from reaching a global customer base: they don’t call it the World Wide Web for nothing. According to the World Almanac, 92% of the world’s population are not native-English users. If your market research and marketing efforts are focusing on one language, you are missing out on a huge opportunity. In fact, over 400 Million opportunities.

What is a good survey?

A good survey provides you with actionable, clear information for your business decisions. Good surveys have higher response rates and higher quality data. Good surveys are easy to fill out and aren’t confusing.

Response rates vary widely depending on a number of factors. For online surveys in which there is no prior relationship with recipients, response rates can be as high as 20% to 30%.

Brand reputation is largely created through the combined experiences and associations that customers have with your business.

Online surveys make data collection and analysis an easy and efficient process.

It seems to be becoming a fairly common practice these days (at least in the US) to include a customer satisfaction survey invitation printed on receipts at check-out that offer a discount on a future purchase as the survey incentive.