“Survey your existing clients” is a common suggestion to help your business grow. We here at SurveyRock know how important surveying your customers is to your success and want your customer satisfaction surveys to help you gain actionable insights you can really use.

Posting your survey results on your company blog to share key insights with customers and employees is a great way to engage blog visitors in a discussion about your business and to encourage them to share your content. Sharing your survey data by publicizing survey results can also help you to develop a reputation in thought leadership for your industry.

Surveys have become a valuable research tool to the academic world at large. Deploying a survey provides you with an easy and efficient way to gather the needed feedback in order to resolve the issues that matter to you most.

Experts have discovered that there are actually differences in the way women’s and men’s brains are structured and in the way they react to events and stimuli. A study from the San José State University highlights how gender influences online survey participation:

It’s important to spend the needed time and effort when planning your survey as bad information is worse than no information at all. Follow this design checklist to help you design a survey that will provide actionable, clear information for your decisions.

Employee Feedback Surveys are a great tool to help you assess specific issues and areas of concern to your company. Understanding your company’s level of employee commitment, and employees’ attitudes toward the things that drive that commitment, will help you identify organizational factors that need improvement. We have several employee feedback survey templates so that you can be ready to go in minutes!

The best means of administering a customer survey depends on whether it is a transactional or relationship survey. A transactional survey is conducted at the point of customer contact. Depending on the nature of the customer contact, an in-person, telephone, or online survey may be appropriate. Relationship surveys, on the other hand, are most cost-effectively conducted online.

Savvy business people are finding that the way to be nimble in the marketplace is to build a continuous feedback loop into several places within their tactical business plan.

SurveyRock offers some of the ways that surveys can improve the efficiency, effectiveness and profitability of your business:

It is important to capture the respondent’s interest in your survey immediately. If you are sending email to people within the United States, it is also important to follow the rules set forth by the CAN-SPAM Act.