Insights for teams who act on what they hear
Practical writing on survey design, customer and employee feedback programs, and research methodology — plus a running record of what AI actually changes about this work. No fluff pieces; everything here is meant to be used.
How to Ask for Feedback on Your Website Without Annoying Your Visitors
Most website surveys get closed unread. Ask about something that just happened, choose who gets asked, ask fewer people less often, and send every answer to someone who can act on it.
Delighted Alternatives, Four Months On: Check What Your Replacement Brought Back
Delighted closed on 30 June 2026. If you moved in a hurry, here's how to check whether your new tool brought back more than the score.
How to Move Your Survey History to a New Tool Without Losing the Trend Line
Switching survey tools usually means leaving years of NPS behind. Here's how to export, rebuild, keep the dates and import the history so the trend line carries on.
Manager Effectiveness Survey: A Template, and the Four Questions That Cause Trouble
Twelve questions you can copy, the four question types that make upward feedback backfire, and what to do about a team too small to report on safely.
How to Run One Survey in Several Languages (Without Making Five Copies)
Most teams copy the survey once per language and stitch the results together afterwards. Here's how to run one survey in several languages instead, whatever tool you use.
Polls vs. Surveys: The Difference (and Which One You Actually Need)
A poll gets you a count. A survey tells you why. The difference in one table, a three-question rule for choosing, and what breaks when a poll grows into a survey.
6 Google Forms Alternatives in 2026, and When to Stay on Google Forms
Six Google Forms alternatives compared on free plans, paid prices and who they fit, plus when you're better off staying on Google Forms. Yes, one of them is ours.
7 Jotform Alternatives in 2026, and When to Stay on Jotform
Seven Jotform alternatives compared on free plans, paid prices and fit, plus when you're better off staying on Jotform. Yes, one of them is ours.
7 Qualtrics Alternatives in 2026, With Prices Where They're Published
Seven Qualtrics alternatives for research, CX and employee surveys, with prices where they're published and the catch for each. Yes, one of them is ours.
Qualtrics Pricing in 2026: What's Published and What Isn't
Qualtrics lists one paid price, and its other products are priced by quote. Here's what the public numbers buy, how quoted plans are priced, and what to ask on the sales call.
7 SurveyMonkey Alternatives in 2026, Compared on Price and Fit
Seven SurveyMonkey alternatives, compared on what they really cost and who they fit, with the catch for each one. Yes, one of them is ours.
SurveyMonkey Pricing in 2026: Every Plan, and What It Really Costs
SurveyMonkey's monthly prices are mostly billed once a year. Here's every plan, the real yearly cost, and the charges that don't show up in the headline number.
6 SurveySparrow Alternatives in 2026, Compared on Price and Limits
Six SurveySparrow alternatives, compared on price, response limits, monthly billing and branding, with the catch for each one. Yes, one of them is ours.
6 Typeform Alternatives in 2026, Compared on Price and Responses
Six Typeform alternatives, compared on what they cost, how many responses you get, and whether they show one question at a time. Yes, one of them is ours.
How to Share Employee Survey Results by Team Without Breaking Anonymity
Every manager wants their own team's results. Small teams make anonymous answers easy to trace. Here's how to split results by team without putting anyone at risk.
How to Run a Post-Service Survey at a Small Business (QR Code, Three Questions, One Habit)
A setup any service business can run this week: a QR code at checkout, three questions, and ten minutes a week reading the answers. Plus the one rule about reviews you can't break.
October update: from the first question to the follow-up
Since our September update we've shipped changes to every part of a feedback program: getting a survey out, reading what comes back, and making sure someone follows up. Here's what's new, and which plan each one needs.
What Is NPS? The Complete Guide to Net Promoter Score in 2026
NPS is one question, a 0 to 10 scale and a score from -100 to +100. Here's how to calculate it, read it, run it, and what to do on the day a detractor answers.
Build a survey, share it and read the answers, by asking Claude
You can now add SurveyRock to Claude. Ask in your own words, and Claude builds the survey, publishes it, gives you the link and reads you the answers. Here's what that looks like.
What Is a Good NPS Score?
There is no official good NPS score. Here's what the number means, what real published data exists, and how to judge your own score without bluffing.
The Eight-Week Employee Engagement Survey Timeline, Week by Week
It's October, and the survey has to run in January. Here's exactly what to do each week between now and then — including the week most teams skip, and pay for later.
The Annual Engagement Survey Is a Once-a-Year Confession, Not a Feedback System
Most companies ask employees how they feel once a year, then guess for the other eleven months. Once a year was never the best way to listen. It was the most anyone had time for, and that has changed.
How to Run Your First Employee Engagement Survey
Most guides about engagement surveys start with the questions. Start with three decisions instead — who owns the results, what anonymity actually covers, and how often you can keep doing this — and the questions get a lot easier to write.
What We Built So Your Survey Results Actually Lead Somewhere
Most feedback programs are good at asking questions and good at making reports. The part in between, deciding what matters and making sure someone does something about it, is where they fall apart. Here's what we built for that part.
The Complete Guide to Employee Engagement Surveys in 2026
How to run an employee engagement survey that actually changes something — cadence, the questions that matter, real anonymity, and the 30/60/90 plan for acting on results.
The Agent Glass Ceiling: Your Survey Tool Has an API. Your Agent Still Can't Use It.
We audited our own product: 86 things a human can do in the UI, ~15 an agent can do through the API. Naming the invisible limit every 'we have an API' claim hides — and what human-agent parity actually requires.
25 Employee Engagement Survey Questions That Work (and the 25 to Cut)
Every question list gives you fifty questions and no warnings. Here are 25 vetted questions organized by driver category — and the 25 popular ones that quietly wreck your data, grouped by exactly how they fail.
Survey Completion Rates Across 85,900 Real Responses: What Actually Moves Them
We pulled real completion-rate data instead of repeating industry folklore. Completion falls off a cliff between 15 and 16 questions, most abandonment happens before the halfway point, and mobile only falls behind desktop on long surveys.
How Long Should a Survey Be? Response Rate Data and a Decision Rule
We pulled completion rates from real SurveyRock survey data. Completion falls off a cliff between 15 and 16 questions — here's the full data, the decision rule, and the test that tells you which questions to cut.
Mobile-First Survey Design: A Practical Guide for 2026
72.3% of real SurveyRock responses now come from a phone, and rising. The question types to stop using on mobile, the 5 design rules that matter, and how to preview properly before sending.
When Should You Actually Use a Likert Scale? (And When You Shouldn't)
The Likert scale is the most common survey question type — and the most overused. When it's actually the right tool, when it isn't, and the four mistakes that quietly ruin the data.
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