Ask Globally, Speak Locally

We are all only a few mouse clicks away from reaching a global customer base: they don’t call it the World Wide Web for nothing. According to the World Almanac, 92% of the world’s population are not native-English users. If your market research and marketing efforts are focusing on one language, you are missing out on a huge opportunity. In fact, over 400 Million opportunities.

With customers in over 200 countries, SurveyRock recognizes the importance of supporting non-English speaking survey takers. SurveyRock customers are offered the ability to reach survey respondents in any language and alphabet they can type, enabling the collection of valuable data and insights to retrieve more accurate global data.

SurveyRock’s QuestionPath and PagePath Survey Logic allows you to target in local languages so that you can create one survey for multiple language groups and return one set of results. The first question in the survey asks the recipient to select the country in which they live. The answers are in the appropriate language, so that the respondents select from “I live in the UK” or “Je demeurer en France” etc. The response to this question moves them to the appropriate language group for the balance of the survey.

The Oxford University Press defines global marketing as “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives”. The nature of the internet means businesses now have a truly global reach so when a company becomes a global marketer it views the world as one market. With any language you can type available for your online survey, SurveyRock makes it easier to gather feedback from all points across the global market.