Inbound Marketing Works – What Are The Options?

If you are like most small businesses, then chances are that most of the jobs in your organization you take care of yourself. You might be working sales, operations and finance, all at the same time and with limited resources, including time.  It is important that you devote your very limited time to the most efficient strategies. One of these strategies is inbound marketing. Many businesses that handle their operations online have worked with this marketing method and found it to be quite fruitful. It doesn’t have to extensive. Plus think about it, most people are too distracted by their smart phones to see the billboard they just passed by. Here is how you can do your best when it comes to inbound marketing:

Quality Content

Start by creating content offers. These are for the visitors to your website. The content must be in sync with your marketing strategy and the target clientele. You have the option to choose from eBooks, webinars, white papers etc. It is recommended that you create at least two content offers but whose focus is different to see which one gains the most interest, and then you stick to the one that does.

It may be time consuming and you may not get any immediate returns but these will be very important in converting website visitors into leads.

Optimize Your Website

You need to optimize your website to achieve three things: SEO, convert visitors to leads and usability. It is extremely important that you make your content search engine friendly. This means that the users searching for the words and terms used in your web content are the best prospects for turning into leads. Once a visitor lands on your website, it is very important that your website engages that prospect to stay there and want to learn more. When it comes to usability, you can choose from UX and UI designs which are a huge benefit.

You need a perfect blend of awesome landing pages, calls to actions and targeted content offers.

Every month you need a blog and a newsletter. Google recently changed its optimization practices therefore it is important that you work on these effectively.

Blogs

If you are a beginner, you can start with a three day a week blog set. Remember to make topics that your potential customers would like. After that be sure that each blog post is fully SEO optimized and then leverage your social network and email lists and pull the target market in to read them.

Newsletter

When it comes to the newsletter, make sure that it is sent to targeted subscribers. Also, make sure that you explain the value the subscribers will get if they sign up with you and remember that it should never ever seem like a sales newsletter but an educational one that gives quality content, links to blogs and news updates.

When you are executing your inbound marketing strategy make sure that you set up reviews and the ability to comment so that you are able to improve. Start with quarterly reviews then move on to monthly reviews of your work.