Sending customer surveys can deliver vital insights that improve the effectiveness of sales, marketing, and customer service reps as well as overall business performance.

You should never underestimate the lasting impact an employee’s attitude and performance can have on your customer satisfaction levels. Research has shown that positive employee attitudes drastically reduce the damage that unexpected issues can cause to your overall customer satisfaction.

A compelling survey invitation will increase the number of recipients who open your email, and increase the number who click on the survey link to complete it.

We understand that nonprofits are often cash-challenged so we wanted to help by making the process of gathering your needed research a bit easier on your budget. Nonprofits can now get a Premium SurveyRock account for free!

If you are like most small businesses, then chances are that most of the jobs in your organization you take care of yourself. You might be working sales, operations and finance, all at the same time and with limited resources, including time.  It is important that you devote your very limited time to the most efficient strategies. One of these strategies is inbound marketing. Many businesses that handle their operations online have worked with this marketing method and found it to be quite fruitful. It doesn’t have to extensive. Plus think about it, most people are too distracted by their smart phones to see the billboard they just passed by. Here is how you can do your best when it comes to inbound marketing:

Note: The term consumers and suppliers can be interchanged with business and clients.

To explain it in simple terms, an expectation gap occurs when there is a difference between what your clients expect from you and what they actually get. Although widely used as an auditing concept – in general terms, an expectation gap can be explained with the help of the following scenarios:

Surveys are crucial in testing your ideas. They are vitally important in deciding your target market, their taste, your products/services and their quality, and your customers’ expectations from your organization.

When deciding whether or not to conduct market surveys, there are several variables your business needs to consider – the nature, timing, and extent of surveys, the cost involved, the benefits expected, and the technical know-how.

Network marketing is a business marketing method that makes use of independent representatives to reach customers with either online or offline marketing methods. To do this, the companies recruit individuals who work as their sales force.

Following are a few tips on what it takes to be successful in this industry.

We hope all of you have a great 2015; filled with much happiness and success in all your endeavors.

–Your SurveyRock Team